Privacy Policy

Last Updated: 09/12/25

Data Controller: The Golden Octagon, with registered office at Via Masserano No. 35/c - Besozzo (Va), Italy, VAT No. 03935973012.
Controller's Email: customercare@braendon.com

This Privacy Policy describes how Braendon.com (hereinafter, the "Site" or "we") collects, uses, processes, and protects your personal data in compliance with the General Data Protection Regulation (GDPR) and applicable Italian legislation.

​

​

​

1. Purposes of Processing, Legal Basis, and Data Retention

​

We process your personal data for the following specific purposes:

• A) Management of Sales and Orders

  • Purpose: To execute the purchase contract, manage shipping, payments, returns, and customer support.

  • Legal Basis: Performance of a contract (Art. 6(1)(b) GDPR).

  • Data Processed: Personal details, shipping/billing address, contact information (email, phone), transaction data.

  • Retention Period: 10 years from the date of purchase (for tax obligations).

• B) Compliance with Legal and Tax Obligations

  • Purpose: To fulfil legal obligations, such as issuing invoices and managing accounts.

  • Legal Basis: Compliance with a legal obligation (Art. 6(1)(c) GDPR).

  • Data Processed: Personal details, Tax Code/VAT Number, transaction data.

  • Retention Period: 10 years from the date of purchase (for tax obligations).

• C) E-commerce Platform Management

  • Purpose: To ensure hosting, technical operation of the Site, and management of your user account.

  • Legal Basis: Performance of the Terms of Service (account contract) (Art. 6(1)(b) GDPR).

  • Data Processed: Browsing data (e.g., IP address), login credentials (encrypted), order history.

  • Retention Period: Up to 24 months from your last account activity or until your request for deletion.

• D) Direct Marketing (Newsletter)

  • Purpose: To send you promotional communications, product updates, and special offers from Braendon.

  • Legal Basis: Your explicit consent (Art. 6(1)(a) GDPR).

  • Data Processed: Email address.

  • Retention Period: Up to 24 months from the last contact/interaction or until you withdraw your consent.

• E) HERO Program (Brand Ambassador)

  • Purpose: To select and manage candidates for the Brand Ambassador program.

  • Legal Basis: Your explicit consent (Art. 6(1)(a) GDPR).

  • Data Processed: Contact details and information voluntarily provided in the application (e.g., social media profiles, motivations).

  • Retention Period: 12 months from receipt of the application.

​

​

​

2. Recipients of the Data

​

Your personal data may be disclosed to specifically appointed parties, acting as Data Processors or Independent Controllers, for purposes strictly related to those listed above:

• Data Processors: Wix (for hosting and platform management), couriers (UPS, DHL) for shipping, email marketing service providers.

• Independent Controllers: Payment service providers (e.g., credit card circuits, PayPal) and tax consultants, who process data for their own institutional purposes.

An updated list of Data Processors is available upon request. Data is not subject to dissemination nor systematic transfer to countries outside the EU.

​

​

​

3. Data Subject Rights

​

At any time, you may exercise your rights against the Data Controller, pursuant to Articles 15-22 of the GDPR, including:

• Right of access to your data.

• Right to rectification of inaccurate data.

• Right to erasure ("right to be forgotten") under certain conditions.

• Right to restriction of processing.

• Right to data portability in a structured, commonly used, and machine-readable format.

• Right to object to processing on grounds relating to your particular situation.

• Right to withdraw your consent at any time for activities based on it (e.g., marketing), without affecting the lawfulness of processing based on consent before its withdrawal.

You can exercise your rights by sending a request to customercare@braendon.com. You also have the right to lodge a complaint with the Italian Supervisory Authority (Garante per la Protezione dei Dati Personali - www.garanteprivacy.it).

 

 

 

4. Security Measures

​

We adopt appropriate technical and organizational security measures (TOMs) to protect your data from unauthorized access, disclosure, alteration, or destruction. These include the use of Wix's standard security system (HTTPS protocol, access control, regular backups), encryption where applicable, and secure storage protocols. Access to data is limited to authorized personnel, who operate under binding confidentiality instructions.

​

​

​

5. Data Breach Management Procedure

​

In accordance with the principle of accountability, we have established an internal procedure to manage any personal data breaches. In the event of a breach that poses a high risk to your rights and freedoms, we will inform you without undue delay, as required by Art. 34 GDPR, and will notify the competent Supervisory Authority within 72 hours, if required.

​

​

​

6. Contact Information

​

6.1 The Customer may pay the amount due for the Products contained in the order proposal and shipping costs, if applicable, by credit card, PayPal, or bank transfer. As a buyer, the Customer declares and guarantees that they have legally obtained the funds used to pay for the price of the Products included in the order proposal (and related delivery costs, if any) and that they are not involved in any transaction intended to conceal the identity, origin, or destination of the funds with which the Customer pays for the price of the ordered Products (and related delivery costs, if any).

6.2 Brændon accepts payments made with the following credit cards:
- Visa;
- MasterCard;
- American Express.

6.3 The debit of transactions on the Customer's credit card will be made only after: the credit card data has been verified; authorization for the debit has been received from the company issuing the credit card used by the Customer; and the availability of the Products has been confirmed by Brændon.

6.4. Except as provided in Article 6.4, no amount will be debited from the credit card at the time of transmission of the order proposal, without prejudice to the temporary charge possibly necessary to verify the validity of the credit card. It is understood that, following order fulfillment, this temporary charge will be canceled and replaced by the debit corresponding to the amount due by the Customer. The temporary charge will also be canceled in case of order cancellation.

6.5 Payments can also be made by bank transfer to the following IBAN code: IT93R0306950250100000015749. All costs and expenses (including any possible fees associated with the bank transfer that may be charged to the Customer by their bank from time to time) remain the responsibility of the Customer. Payment must be made within 7 (seven) working days from the date of the Order Confirmation.

6.6 If, for any reason, within the term provided in the previous Article 6.6, it is not possible to debit the amounts due by the Customer on the credit card (or, in case of bank transfer, the funds corresponding to such amounts are not available in Brændon's bank account), it will not be possible to execute the contract and the order will be considered canceled.

6.7. For each order, Brændon will issue a specific invoice which will be sent to the Customer via email or post in compliance with current legislation. The invoice will be issued based on the information provided by the Customer at the time of the order. No changes to the invoice are permitted after its issuance.

**7. Shipping and Delivery**

7.1 The purchased Products will be delivered via a courier selected by Brændon (hereinafter "Courier") on working days. The Products will be delivered to the address indicated by the Customer in the order proposal. Deliveries are not made to P.O. boxes.

7.2 Unless force majeure events or unforeseen circumstances occur, deliveries will be made within 30 (thirty) days from the date indicated in the Order Confirmation. In case of non-delivery within the aforementioned term, the Customer may terminate the contract and Brændon must refund without delay all expenses incurred in relation to the contract.

7.3 At the time of delivery, the Customer (or their delegate) must:
(I) Check that the number of packages being delivered corresponds to that indicated in the delivery note;
(II) Check that the packaging and its seals are intact, not damaged, not wet, or altered in any way;
(III) Sign the delivery document; and
(IV) If requested by the Courier, show an identity document.
Any damage to the packaging and/or Products or the non-correspondence of the number of packages or the indications must be immediately contested in writing on the Courier's delivery note. Where permitted by current legislation, once the Courier's document is signed without the Customer having raised objections, the Customer cannot raise any complaints regarding the external characteristics of the delivered package; it is understood that the Customer may raise complaints later, according to Article 13, if such complaints relate to the Products.

7.4 Delivery costs, if applicable to the Customer, will be highlighted separately in the order form.

**8. Shipment and Delivery Confirmation**

8.1 Brændon will send the Customer a confirmation email after the Products have been shipped, as well as a second email confirming the delivery of the same.

**9. Packaging**

9.1 The Products purchased on the Site are delivered using the standard packaging used by Brændon.

**10. Right of Withdrawal**

10.1 The Customer has the right to withdraw from the contract, without giving any reason, within 30 (thirty) days from the date the Customer (or their delegate receiving the Products) physically takes possession of the Products or, in case of split delivery, from the day the Customer physically takes possession of the last Product.

10.2 Within the term provided in the previous Article 10.1, the Customer can initiate the return process via the following methods:
• By selecting "Return Item" from the Customer's Brændon Account, in the Order Details section; or
• By selecting "Return Item" via the delivery confirmation email;

10.3 Within 14 (fourteen) days from the communication of withdrawal (transmitted in accordance with the previous Article 10.2) the Customer must return the purchased Products to Brændon by sending them to the following address: Via Masserano 35/c - 21012 - Besozzo (Va). For this purpose, to organize the collection, the Customer must contact the courier directly at the number indicated in the return request email or on the return thank you page displayed at the end of the online return procedure. The Customer can also organize the collection by visiting the courier's website directly. Unless otherwise indicated on the Site, the costs for returning the Products to Brændon are borne by the Customer. The Products must be returned intact, unused, undamaged, and with the labels still attached. The Customer is solely responsible for any decrease in the value of the Product resulting from handling of the Product other than what is necessary to establish its nature, characteristics, and functioning.

10.4 Brændon will proceed with the full refund of the sums paid by the Customer, including any reasonable delivery costs, within 14 (fourteen) days from the date Brændon receives the Products returned by the Customer or from the moment the Customer provides proof of having sent back the Products, whichever occurs first. This refund will be made by Brændon using the same payment method used by the Customer for the initial transaction, unless otherwise expressly agreed between the parties and provided that the Customer does not incur additional costs as a result of this refund.

10.5 The Products purchased on the Site can be returned, within the term specified in Article 10.1, to all Brændon Boutiques LISTED HERE (https://www.braendon.com/). At Brændon boutiques, cash refunds are not made, only gift cards or in-store credits are issued; the refund will be processed according to the procedure outlined in Articles 10.3 and 10.4.

**11. Customized Products**

11.1 The right of withdrawal does not apply to orders for customized Products such as, by way of example but not limited to, Products on which the Customer's initials are engraved and Products made based on specific instructions provided by the Customer on the Site.

**12. Product Replacement**

12.1 Without prejudice to the Customer's rights under Articles 10 and 13 of these General Terms and excluding the customized Products referred to in Article 11, Brændon grants the Customer the possibility to replace the Products purchased on the Site. To this end, the Customer must:
(I) Within 30 (thirty) days of receipt of the Products, contact Brændon; and
(II) Subsequently, return to Brændon the Products for which the Customer has requested replacement. To organize the collection, the Customer must contact the courier directly at the number indicated in the return request email or on the return thank you page displayed at the end of the online return procedure. The Customer can also organize the collection by visiting the courier's website.

12.2. The Products must be returned intact, unused, undamaged, and with the labels still attached. The Customer is solely responsible for any decrease in the value of the Product resulting from handling of the Product other than what is necessary to establish its nature, characteristics, and functioning.

12.3 Brændon will refund the amount paid by the Customer using the same payment method used by the Customer for the purchase, within and not exceeding 14 (fourteen) days from Brændon's receipt of the returned Products.

12.4. Brændon will agree to carry out the replacement subject to verification of the availability of the Products requested as a replacement.

12.5. The replacement will be processed by Brændon using the same methods used for any new order, and therefore the same terms and conditions applied to the Customer's initial order as provided in these General Terms will apply. In case of a price difference, this will be paid by Brændon to the Customer if lower; conversely, if higher, Brændon will request the Customer to pay such difference.

**13. Conformity Defects**

13.1 Should the Products sold by Brændon exhibit manufacturing defects or any alleged lack of conformity, the Customer must contact online assistance, via email or post, at the addresses indicated below:

ADDRESS
Online Sales Assistant
EMAIL: customercare@braendon.com

13.2 The Customer has the right to obtain the full restoration of the conformity of the good through, at their choice, repair or replacement, without any expense to them. If one of these remedies is objectively impossible or excessively burdensome compared to the other, the Customer may obtain an appropriate price reduction for the Products or, alternatively, termination of the contract. The Customer forfeits these rights if they do not report the alleged lack of conformity to Brændon within 2 (two) months from the date they discovered such defect. In any case, legal action to assert an alleged lack of conformity is subject to a statutory limitation period of 26 (twenty-six) months from the date the Products were delivered to the Customer.

13.3 In the event that the Customer requests the repair or replacement of the Products due to an alleged lack of conformity under the terms of this Article 13, the delivery costs for returning the Products to Brændon for repair or replacement, as well as all costs for redelivering the repaired or replaced Products to the Customer, will be solely borne by Brændon.

**14. Authenticity Guarantee and Intellectual Property Rights**

14.1 Brændon guarantees the authenticity of all Products purchased on the Site. The "Brændon" branded Products are made with Italian materials, are crafted by Italian artisans, and are all strictly and entirely MADE IN ITALY.

14.2 All "Brændon" trademarks, figurative and/or shape marks, present on the Products, their accessories and/or packaging, as well as all illustrations, images, and copyright-protected logos, and, more generally, all intellectual property rights relating to the Products, are and will remain the exclusive property of the following company: The Golden Octagon.

**15. Applicable Law and Competent Court**

15.1 These General Terms and, consequently, the contracts concluded with Customers are governed by Italian law (in particular, the Consumer Code and Legislative Decree No. 70 of 9 April 2003, "E-commerce Decree") and must be interpreted accordingly.

15.2. Disputes arising from the interpretation, validity, and/or execution of these General Terms will be subject to the jurisdiction of the court of the place of residence or domicile of the Customer.

Alternatively, the Customer may choose to access the platform for out-of-court dispute resolution provided by the European Commission, available on the website http://ec.europa.eu/odr.