ICONA
"Choosing a logo is not an act of ostentation, but a statement of belonging."

THE ICONA PIECE
Icona embodies Brændon’s defining trait our way of standing out through a perfect balance between product and person.
A recognizable choice, made to be like no one else. To be simply ourselves. To be simply, unique.
It’s a matter of Identity.

STYLE ADVICE
We recommend wearing it in visible looks: with cardigans, open blazers, or overshirts that frame the front embroidery.
Perfect for monochrome outfits, where the contrasting embroidery becomes the focal point.
Ideal for the Protagonist Look: worn alone with structured trousers for a clean, distinctive aesthetic.
It’s also perfect for Smart Luxury styling under an open blazer, paired with tailored or essential chino trousers. Neutral tones, modern volumes, and visible embroidery create refined yet effortless elegance.

DESCRIPTION
Crafted from 220g Brændon cotton, featuring a structured hand and precise drape. Reinforced shoulder stitching ensures superior fit, complemented by an elegant slim-hem crewneck.
Icona stands out for its contrasting embroidered logo, placed slightly off-center a deliberate choice enhancing the space between embroidery and face, creating visual clarity and a refined Smart Luxury aesthetic.

PERFORMANCE
This garment accompanies you throughout the day, maintaining impeccable shape and structure, ensuring a fresh look as if just worn.

SIZE AND FIT
Model is 186 cm tall and wears size L
Tailored Fit

HANDMADE IN ITALY

Fabric: 100% Cotton

Color: Black / White

The model is 180cm tall and wears an Italian size M

Made in Italy

Fit: Slim